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美覓文化傳播有限公司與遠集(上海)營銷策劃有限公司,結成戰略聯盟

時間: 2019-08-01 | 編輯: 196 | 閱讀:196次

2019年7月29號,美覓文化傳播有限公司為了業務發展需要與遠集(上海)營銷策劃有限公司,結成戰略聯盟,資源共享,光通信網,優劣互補。成功的企業必須要有良好的品牌形象,這次聯盟能更好的了解企業的特點和本質,準確

2019年7月29號,美覓文化傳播有限公司為了業務發展需要與遠集(上海)營銷策劃有限公司,結成戰略聯盟,資源共享,優劣互補。

成功的企業必須要有良好的品牌形象,這次聯盟能更好的了解企業的特點和本質,準確地提煉企業的理念和文化,從而塑造企業的形象,通過品牌開發的運營,為品牌提高知名度以及為企業帶來無形的價值增值。

美覓團隊具備品牌開發的深厚底蘊和執行經驗,擁有多年行業工作經驗并參與過眾多品牌案例。美覓具備品牌開發的5大技能:1、市場研究和分析2、品牌策略3、品牌創意點4、品牌傳播5、品牌維護;

品牌資源價值5大整合:1、技術平臺的整合2、價值整合與價值觀整合3、戰略整合4、跨媒體整合5、跨界整合

其中品牌創意點也就是品牌的概念呈現,通常以視覺和文字兩種方式同時進行開發,涉及設計師、寫手和其他團隊成員(如技術、執行等);視覺包括VI設計、視覺效果VMD、空間設計、工裝家裝設計、宣傳片、廣告片、短視頻、影視等;文字包括命名和商標、理念和文化、活動策劃、廣告腳本等策略。

YUANJI STARATEGY (遠集營銷)專注品牌服務的營銷公司,致力于詮釋品牌DNA,專注整合全球資源為品牌提供革新的營銷方案。在開展跨界合作,整合高質量的全球資源的同時,YUANJI STARATEGY 通過多樣化體驗互動式營銷對品牌進行深入剖析,以高效的執行力實現終極品牌體驗。

YAUNJI STRATEGIC CORPORATION旗下二大主要業務板塊:

YUANJI EVENTS

YUANJI POWEHI

YUANJI EVENTS整合所有媒介渠道與資源優勢,專注為品牌提供全方位的“體驗式營銷”服務。業務范圍涵蓋各類高端時尚活動、藝術展覽、零售設計等,同時包含時尚平臺運營管理,如上海時裝周和上海時裝周國際品牌發布等。且YUANJI是中美友好協會中國唯一白宮廣告總代理商及美國亞洲小姐國際競選大賽中國總代理商。

YUANJI POWEHI是遠集業務板塊下唯一與世界首張黑洞照片同名的創作板塊(已注冊商標POWEHI),致力于整合世界優秀的藝術家資源,支持幫助藝術家創造優秀的藝術裝置、場景等運用到品牌文化及商業展示中,以文化藝術帶動產業發展,完成新商業新零售的體系升級。YUANJI POWEHI于成立初期便一直致力于與LVMH與開云集團合作,提供世界頂尖的藝術設計制作和執行服務,為其在華的數百家旗艦店提供商業服務。

On July 15, 2019, Meimi Cultural Communication Co., Ltd. and YUANJI STARATEGY formed a strategic alliance for the needs of business development, sharing resources and complementing advantages and disadvantages.

A successful enterprise must have a good brand image. This alliance can better understand the characteristics and essence of the enterprise, accurately refine the concept and culture of the enterprise, so as to shape the image of the enterprise. Through the operation of brand development, it can improve the brand awareness and bring intangible value added to the enterprise.

MeiMi team has profound background and implementation experience in brand development, has many years of industry work experience and has participated in many brand cases. Meimi has five skills in brand development, market research and analysis, brand strategy, brand creativity, brand communication and brand maintenance.

Among them, the creative point of the brand is the presentation of the concept of the brand, which is usually developed simultaneously in both visual and literal ways, involving designers, writers and other team members (e.g. technology, execution, etc.); Vision includes VI design, visual effect VMD, space design, tooling and home decoration design, promotional films, advertising films, short videos, movies, etc. Words include naming and trademark, concept and culture, activity planning, advertising scripts and other strategies.

YUANJI STARATEGY Marketing Company, which focuses on brand services, is committed to interpreting DNA of brand and integrating global resources to provide innovative marketing solutions for brands. While carrying out cross-border cooperation and integrating high-quality global resources, the company deeply analyzes the brand through diversified experience interactive marketing to achieve the ultimate brand experience with efficient execution.

There are two major business segments:

YUANJI EVENTS

YUANJI POWEHI

Our company can dispatch all media channels and resource advantages, specializing in providing brand with a full range of "experiential marketing" services. Business scope covers all kinds of high-end fashion activities, art exhibitions, retail design, and also includes the operation and management of fashion platform, such as Shanghai Fashion Week and Shanghai Fashion Week international brand release. In China, our company is the only White House advertising agent of China America Friendship Association and the Chinese general agent of Miss Asia International Competition.

文章標題: 美覓文化傳播有限公司與遠集(上海)營銷策劃有限公司,結成戰略聯盟
文章地址: http://www.145410.live/hangyedongtai/37180.html
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